#CMSC2018: Paper Presentations

On May 10-11, student and faculty scholars of communication, media, and journalism will come together at Holy Angel University, Angeles City, Pampanga for the 2018 Communication & Media Studies Conference.

CMSC is PACE’s annual academic conference. This year, the theme is “Sharpening Media & Communication Competencies in a Post-Truth World.”

Listed below are the paper presentations during the conference. You can find the program, CHED endorsement, and other resources at the CMSC2018 conference page.


Day 1

Parallel Session 1

May 10, 2018, 4:00 – 5:00 PM
Theme: Media, Information, & Digital Literacy
Moderator: Dr. Jose Alagaran, Jr., Polytechnic University of the Philippines
Venue: Room 1

  • Mediamorphosis and Online Political Discourse through the Lens of Media and Information Literacy (MIL) Experts
    Janet Tibaldo, Marc Lhester Sadural, Nero Peña, Michaela Cabero, Damsel Barandino, Aly Canstañeto, Clichy Laigo, Joshua Lennon Flores & Jekamiah Padama, Saint Louis University
  • MILenyal: An Audiovisual Presentation for High School Students on Media and Information Literacy and Selecting Credible Online News
    Renee Danielle M. Aguilar, Jemimah Elyza R. Joyel, Joreen Dianne G. Loreto & Kurtney Leigh Y. Reyes, Miriam College
  • Tech-a Muna, Teacher: Batasan Hills National High School Teachers’ Skills in Evaluating News Articles on Facebook vis-à-vis Their Digital Literacy Confidence
    Camille Veronica C. Aquino, Arealle O. dela Cruz, & Ma. Carmela Nastasha H. Tioseco, Miriam College
  • Tinimbang Ka, Sapat Ka Ba?: An Assessment of Digital Literacy among College Students
    Alicia Basibas-Pinlac, University of Perpetual Help System


Parallel Session 2

May 10, 2018, 4:00 – 5:00 PM
Theme: Online Identities
Moderator: Reginald Gonzales, Lyceum of the Philippines-Cavite
Venue: Room 2

  • The Coming Out of Identity 2.0: Identity Work in Reality TV and the Social Media
    Mark Lester Chico, University of the Philippines Diliman & Los Baños
  • A Study on the Interaction Effect Between Youtube Beauty Vlogger Michelle Dy and Her Audience
    Khristin Allison S. Almario, Maria Francesca Catherine R. Meneses, Aundrei Gabriel G. Vallar, University of Santo Tomas
  • Girls Got Game: The Narratives of Selected Female Gamers and their Identities in Twitch.tv
    Paulyn Ides Bando, Kyslev Guielle D. Bustamante, Mary Rose P. Dabasol, Athena Erika A.Tecson, Far Eastern University, Manila
  • Cultural Hybridity and Youtube: Analyzing Interactions and Cross-Sections Of Make-Up Trends
    Melissa Mae F. Jusayan, Ara May Rose C. Tanagon, Dr. Gwenetha Y. Pusta, University of Santo Tomas


Parallel Session 3

May 10, 2018, 4:00 – 5:00 PM
Theme: Online Engagement & Communication and Media Education
Moderator: Dr. Joseph Elvir Tubilan, Cebu Normal University
Venue: Room 3

  • UCU Students’ Internet Dependency and Assessment of Online Sources
    Eros Juno Zamora, Rample Franschezka E. Apelado,  Judy Ann D. Cayabyab, Giselle L. Lomibao, Noel Razo, Urdaneta City University
  • Attitude of CSU Students towards Online-Integrated Teaching in Literature Using Schoology
    Adem Nalu V. Rubio, Catanduanes State University
  • Knowledge, Attitudes, and Practices of Youth Digital Activists Toward Evaluating Information Online
    Alyza Leah Santos, University of the Philippines Los Baños
  • News Appetite: Online and Traditional News Consumption of AB Broadcast Journalism Students in De La Salle University – Dasmariñas
    Elvi Correos, Rafael Labayo, Mary Katherine DP. Sevilla, De La Salle University-Dasmariñas
  • Adoption of New Media Technologies: A Multigenerational Comparison
    Christian Briones, Alvin Cabanday, Fe Monique Musni–Tagaytay, University of the Immaculate Conception


Parallel Session 4

May 10, 2018, 4:00 – 5:00 PM
Theme: Understanding and Opposing Fake News and Propaganda
Moderator: Dr. Gwenetha Pusta, University of Santo Tomas
Room 4

  • A Proposed Crisis Management Response Framework to Fake News
    Dr. Severino R. Sarmenta Jr., Ateneo de Manila University
  • Digging Beneath: The News Framing of Online News Portals on Marcos’ Burial
    Maricar S. Dimla, Jann Ericko N. Medina, Ma. Thea L. Panganiban,  Annabell G. Pascual
  • Level of Knowledge and Level of Engagement of Selected Filipino Netizens on Political Fake News on Facebook
    Ana May Pantoja, Elyn Pelegrino, Mary Joy Encina, Sarah Grace Gino, Dr. Richardson dR Mojica, College of Divine Wisdom-Paranaque City
  • From the Illustrados to the ‘Biased Media’: A Comparative and Historical Analysis on Philippine Political Counterpropaganda
    Anjon Fredrick C. Mamunta, Saint Paul Seminary Foundation

Parallel Session 5

May 10, 2018, 5:00 – 6:00 PM
Theme: Advocacy Campaigns & News Frames of Peace Issues
Moderator: Dr. Maria Theresa Rivera, Xavier University – Ateneo de Cagayan
Venue: Room 1

  • Trends and Challenges in the Bio-Fertilizer and Bio-Pesticide Promotion in Bukidnon
    Ele D. Lunzaga & Julienne A. Suarez, Central Mindanao University
  • Documentary Truths in Fictional Film: The Works of Mike De Leon and Lav Diaz as Forms of Political Communication and Advocacy
    Roberto Reyes Ang
  • Project Greenlight: Printed Materials and Online Resources Intended to Increase Mental Health AwarenessJean Robbie N. Pagtalunan, Tricia Marie L. Cubillas, Jeimi Belleen P. Aesquivel, Evelyn S. Cruz, Ma. Dayanara L. Andus, Bulacan State University
  • I am Mindanao: A Social Media Campaign in Countering Violent Extremism in Cagayan de Oro City, Mindanao
    Evans Rosauro I. Yonson, Xavier University-Ateneo de Cagayan
  • Comparative News Framing Analysis of Philippine Daily Inquirer’s and Mindanao Times’ Reports on the Marawi Siege
    Gillyn Mae Diaz, University of the Philippine Los Baños
  • Bantay-Salakay: Portrayal of PNP in Drug-Related News Reports on Selected Online News Sites and Its Implication on Their Public Image
    Angelica G. Calampiano, Southern Luzon State University


Parallel Session 6

May 10, 2018, 5:00 – 6:00 PM
Theme: Persuasion, Business & Online Communication
Moderator: Julius Neil Piala, University of the Philippines Mindanao
Venue: Room 2

  • Addressing the Ethical Lag in Online Group-Buying
    Jinger Erika S. Cabillen & Dr. Gwenetha Y. Pusta, University of Santo Tomas
  • PM SENT: Content Analysis on the Patterns of Communication of Online Buyers and Sellers in the Facebook Group Hachi’s Buy and Sell through Facebook Messenger
    Jonas Ian G. Igoy, Emmarie Danielle H. Betia,  Philippe Rodd P. Esber, & Reopaolo N. Nunez, Far Eastern University Manila
  • Role of Facebook Group Pages towards Member’s Self-Identity and Self-Esteem
    Bert Dominic Quito
  • Emojis and Its Effects and Influences on the Interpersonal Communication Process
    Sean Celones, Raphael  Rosadia, & Melvin Espineda, College of Saint Benilde
  • Spotify: The Sounds of Music Producers and its Effects
    Ella Rose Malibiran & Jose Gabriel Alonzo, College of Saint Benilde

Day 2

Parallel Session 7

May 11, 2018, 9:00 – 10:00 PM
Theme: Political Discourse and the Online Public Sphere
Moderator: Prof. Marco M. Polo, De La Salle University – Dasmariñas
Venue: Room 1

  • Divided Along Party Lines: Polarized Reactions Online to a Student Publication’s Article on Press Freedom after the Rappler-SEC Issue
    Hanna Joyce B. Macawili, Jamie Faith E. De Veyra, & Jed Cortes, Visayas State University
  • Rising Social Media Trends and Its Effects on the Opinions and Beliefs on Current Social and Political Issues of Specialized High School Students
    Radel James E. Gacumo, Philippine Science High School – Main Campus
  • Positive Intention in Controversial Communication
    Jennifer C. Bermudez, Foundation for Professional Training and Philippine Science High School

Parallel Session 8

May 11, 2018, 9:00 – 10:00 PM
Theme: Policy & Pragmatic Implications of Cyber Issues
Moderator: Dr. Bettina Joyce P. Ilagan, Cavite State University
Venue: Room 2

  • The Case of Pastor Hokage Bible Study Facebook Groups, Its Contribution to Cybercrime, and the Call for Effective Implementation of Anti-Cybercrime Laws in the Philippines
    Mary Rose Angel C. Balasa, Mary Kathryn D. Gorgonia, et al, Polytechnic University of the Philippines
  • RA 10175: Implications of Online Libel in Media Practitioners’ Expression of Canons of Journalism
    Rayn Keneth S. Ampon, Laguna State Polytechnic University-Sta. Cruz Campus
  • Unpacking the Paradoxes of Privacy Management on Facebook and Twitter: A Study on Senior High School Students
    Ma. Niña H. Balce, Jasmin D.  Culianan, & Dr. Gwenetha Y. Pusta, University of Santo Tomas
  • The Lens: Viewing the Copyrights of the Photographers
    Louise Danielle Calsado, Andrew Ervin Lizaso, & Melvin N. Espineda, College of Saint Benilde