#CMSC2018: PACE Communication & Media Studies Conference


“Sharpening Media & Communication Competencies in a Post-Truth World”

Holy Angel University, Angeles City, Pampanga
May 10 to 11, 2018

Program (as of May 3) Paper Presentations CHED Endorsement Register


Important Dates
Deadline for Submission of Abstracts – April 15, 2018
Notification of Acceptance – April 20, 2018 (or earlier)
Submission of Full Paper – April 27, 2018
Deadline for Early Bird Registration – TBA


“Post-truth” was declared by Oxford Dictionaries as 2016 Word of the Year. Such declaration highlights a viral communication phenomenon that has arguably played a role in the presidential elections of the United States and the Philippines. Post-truth or alternative facts have fired up a corrosive online discourse that insidiously blurred the distinction between real and “fake news.” Orchestrated groups defending a political agenda even label legit mainstream news organizations as purveyors of alternative facts if the information is hostile to their agenda.

Knight Foundation, a Miami-based advocacy group that promotes the pursuit of quality information as a crucial driver of a healthy representative democracy, released USD4.5 million to fund projects that aim to address the declining trust in media.

Amazon has recently used a “Verified Purchase” tag to verify whether a review posted on its website is authentic feedback from an actual book buyer and reader.

To ensure more intelligent, issue-based conversations, Rappler has implemented a comment moderation policy that filters out obscenities, hatred, and personal attacks.

These examples point to the context of media practice today and the challenges of a post-truth world shaped by “uncontrolled partisanship” (Taub, 2017). Media practitioners and educators are urged to overcome these challenges and contribute to the existing initiatives that opt to combat the alarming threats to our democratic ideals.

PACE supports these initiatives by providing an industry-based academic discourse platform during its Communication and Media Studies Conference, which will be held on May 10 to 11 2018 at the Holy Angel University, Angeles City, Pampanga, Philippines. Entrusted to promote quality communication education by sharpening the competencies of current educators and preparing the future communication media practitioners, the conference aims to achieve the following outcomes:

Conference Outcomes

Towards the end of enhancing the media and digital literacy competencies of the participants, the targeted conference outcomes are:

  1. Updated knowledge on the indicators of alternative facts and its sociocultural, political, and ethical implications;
  2. Collaborative design of teaching strategies focusing on future-ready skills for communication and media industries;
  3. Advocacy on responsible journalism, online engagement with netizens, and digital citizenship.

Call for Papers

Researchers, practitioners, teachers, and students (graduate and undergraduate) of Communication, Development Communication, Media, Journalism, Broadcasting, Film, Advertising, Public Relations, and allied fields are invited to present research outputs related to the conference theme.


The contexts of the papers may revolve around, but not limited to:

  1. Digital literacy
  2. Digital citizenship
  3. Pedagogies in media education
  4. Online research methodologies
  5. Advocacy campaigns
  6. Computational propaganda
  7. Digital technology and democracy
  8. Trolling and human rights
  9. Future-ready competencies
  10. Content farming
  11. Online identities
  12. Online crisis management
  13. Copyrights and intellectual property
  14. Data privacy

Abstract Submission

Submit an abstract with 250 words maximum on or before March 30, 2018. Identify the paper’s keywords separated by a semicolon. Include the title, the name/s of author/s, institutional affiliation, email, and mobile number.

Send your abstracts to [email protected] witht the subject “CMSC2018 Abstract”

Abstract Review and Acceptance

All papers will undergo a double-blind peer review. Notice of acceptance will be received not later than April 10, 2018.

Submission of Full Paper

Those whose abstracts are accepted for paper presentation are requested to submit the full paper on or before April 27, 2018, following these guidelines:

  • Maximum of 5,000 words (excluding tables, figures, and references)
  • APA Style of Documentation (6th edition)
  • Double-spaced
  • One-inch margin on all sides
  • Page numbers at the bottom center of each page
  • Title, authors, institutional affiliation, email should be included on page 1
  • Graphs and visuals can be reproduced electronically
  • Send two copies of the paper in Word format and PDF.

Conference Program Chair:

Prof. Joeven Castro
Vice President for Luzon
Far Eastern University
Phone/ Fax: (+632) 7355621
Email Address: [email protected]
Conference Secretariat:

Prof. Jed Asaph Cortes
Assistant Secretary
Visayas State University
Phone/ Fax: (+632) 7355621
Email: [email protected]


Keynote Speaker

“Defending the Philippine Press Freedom in a Post-Truth World”

Atty. Melencio S. Sta. Maria, Jr.
Dean, Institute of Law
Far Eastern University
Legal Analyst & Radio/TV Anchor, TV 5

Plenary 1

“Teaching News Writing in a Post-Truth World”

Felipe Salvosa
Program Head, Journalism Department, University of Santo Tomas
Editor, The Manila Times

Plenary 2

“Freedom of Speech and of the Press in the Age of Trolls”

Gemma Mendoza

Plenary 3

“Future-Ready Skills as Digital Citizens”

Kai Jimenez
Head of Corporate Development, The EON Group

The full program will be made available on the PACE website soon.

Conference Fees

Type Early Bird Onsite Remarks
PACE Individual or Institutional Members P2,600.00 P3,000.00
Non-Members P3,200.00 P3,600.00
Student P1,200.00 P1,600.00 Graduate or undergraduate. Participant must present valid student ID to avail of discount.


PACE and HAU will provide a detailed listing of possible accommodation options in Angeles City, Pampanga.


  • Membership dues received during the Pinoy Media Congress 12 are valid for SY 2017/18 only.
  • Those who intend to arrive before or stay after the conference proper may inquire about additional accommodation fees directly with the lodging venue.

Payment of Fees

Early bird participants may contact PACE via [email protected] for payment details.